The Boone Economic Development Corporation (Boone EDC) is proud to announce the launch of its refreshed brand identity, including a new logo and an enhanced website. This brand refresh is a key component of Boone EDC’s strategic initiative to better communicate its mission, vision, and values, emphasizing the exceptional quality of life, living, work, and play that Boone County offers.
A New Look for a Bright Future
The new logo and website are designed to reflect Boone EDC’s commitment to building a vibrant, prosperous community. The updated branding embodies the spirit of innovation and growth that characterizes Boone County, showcasing the area’s dedication to providing a superior quality of life for its residents and businesses.
Telling Our Story
Boone EDC’s new website features a user-friendly design, offering easy access to information and resources for businesses, residents, and visitors. The site highlights success stories, business news and the diverse opportunities available in Boone County. It serves as a dynamic platform to share how Boone EDC supports economic development, job creation, and community well-being.
Our Vision and Values
“Our vision is to create a community where people can live, work, and play in harmony,” said Molly Whitehead, CEO. “Our refreshed brand is a reflection of our ongoing commitment to economic vitality and quality of life in Boone County. We believe this new look and enhanced online presence will help us better connect with our community and attract new opportunities.”
Strategic Branding for a Unified Identity
Part of Boone EDC’s strategy in the brand refresh is to give Boone County a cohesive identity that resonates with both current and prospective residents and businesses. The new branding underscores the county’s strengths and its unique blend of small-town charm and modern amenities. It encapsulates the values of community, innovation, and growth that Boone EDC champions.