Digital Upgrade

The Boone EDC Digital Upgrade Program is an innovative initiative poised to update the way local enterprises engage with their customers and operate behind the scenes. It is an opportunity to help these businesses in a transformative journey. Interested in sponsoring the digital upgrade program? Email hello@betterinboone.org

EMPOWERING GROWTH
This program is designed to empower for-profit small businesses by revamping both customer-facing and internal functions.

1:1 MATCHING GRANT
Selected businesses receive a 1:1 matching grant, encouraging investment and commitment from each participant.

EXPERT PARTNERSHIP
Facilitated by the Boone EDC in collaboration with SB Code Works, experts in digital design and implementation.

TAILORED STRATEGIES
Businesses undergo a comprehensive digital audit to identify strengths, weaknesses, and actionable goals to amplify their digital presence. Strategies may include e-commerce integration, enhanced customer experience, and operational efficiency.

• Conduct thorough digital audits to understand existing online footprints.
• Pinpoint 1-2 strategic goals per business, be it operational efficiency, robust marketing, e-commerce integration, or improved customer experiences.
• Empower businesses with effective digital strategies, enabling them to secure larger contracts and streamline operations.

February 29
Applications Open

March 29
Applications Close

April 2-29
Review Process

May 1-December 20
Grants Awarded + Program Execution

December 23
Program Evaluation + Debriefing

Boone County witnessed the emergence of innovation as four dynamic local businesses took the helm of digital transformation through our matching grant program. Those pioneers were:

• My Sugar Pie, Zionsville
• Moody’s Butcher Shop, Zionsville
• Little Angels Daycare, Lebanon
• The Envoy Group, Zionsville

The digital strategies identified by these small businesses included:

• Launching user-friendly websites to boost their brand and reach.
• Improving Square online ordering for smoother transactions.
• Incorporating delivery options to meet customer needs.
• Simplifying online documentation for seamless interaction.
• Integrating gift cards to enhance customer loyalty and revenue.